陕西某厂的一位厂长找我,想生产泡泡糖。但是“大大泡泡糖”的名气已经很大。问我,如果要开发这一项目,有什么办法战胜对方。我对他说,如果你们展开广告大战,当然需要财力;如果你从另一个角度入手,即增加产品功能,那就不一样了。在给普陀山食品厂策划时,不 A factory manager in a factory in Shaanxi came to me and wanted to produce bubble gum. However, the name “big bubble gum” has become very famous. Ask me, if you want to develop this project, there is no way to overcome each other. I told him that if you start advertising wars, of course you need financial resources; if you start from another perspective, that is, increase product functionality, it is not the same. When planning for Putuoshan Food Factory, no