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作为传统主流媒体,重大主题的宣传报道,是其履行职责使命的重要手段,也是体现主流媒体党性和核心竞争力的主要抓手。如何对主题报道进行创新,本文以吉林电视台近期开设的专栏为例,从深耕本土、热点撬动、高度引领三方面进行剖析,为同行提供一些借鉴和参考。
As a traditional mainstream media, major media coverage is an important means to carry out its mission of duty, and it is also the main starting point for showing the party spirit and core competitiveness of the mainstream media. How to innovate the thematic reports, this article takes the columns recently opened by Jilin TV Station as an example, and analyzes the three aspects from deeply cultivating the native land, hot spots and highly leading, so as to provide some reference and reference for the counterparts.