《四川工人日报》是党的喉舌,同时也是四川广大职工的喉舌。报纸的性质决定了川工报必须坚定不移地宣传贯彻党的方针政策。这是毫无疑义的。问题在于怎样从川工报的特点出发,把党的方针政策宣传好,让读者乐于接受。这就涉及到办报的指导思想。我们办报的指导思想,简言之:就是从读者出发,依靠读者,熟悉读者,力求把报纸办得尽可能地靠读者近些。读者是报纸的主人。办报不考虑读者,犹如生产不考虑消费,营业员不考虑顾客一样。 “Sichuan Workers Daily” is the party’s mouthpiece, but also the mouthpiece of Sichuan’s vast number of workers. The nature of the newspaper determines that Chuan Gong Bao must unswervingly propagandize and implement the party’s principles and policies. This is no doubt. The problem lies in how to proceed from the characteristics of Sichuan Labor Newspaper to propagandize the party’s principles and policies so that readers will be willing to accept it. This involves the guiding ideology of running a newspaper. The guiding ideology of our newspaper is, in short: starting from the reader, relying on the readers and getting familiar with the readers, we strive to keep the newspapers as close to the readers as possible. The reader is the newspaper owner. The newspaper does not consider the reader, as if the production does not consider consumption, salesperson does not consider the same customer.