企业内刊是企业营销的重要抓手,是企业文化的有力载体,是人心凝聚的“形象墙和车间”。当下国内乃至世界一些大型企业都非常关注的一个现象,这种传媒的平台至今没有受到社会关注,而更多的是企业利用这样的平台推广企业文化、传达理念。大多数人认为,企业是国民经济中一个微观的经 Corporate publications is an important starting point for corporate marketing, corporate culture is a powerful carrier, is the people's heart “image wall and workshop ”. At present, some large enterprises in China and even in the world are very much concerned about this phenomenon. The platform of such media has so far received no social attention. More and more, enterprises use such platforms to promote their corporate culture and convey their ideas. Most people think that the enterprise is a micro-economy in the national economy