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在媒体融合的背景下,学术期刊的转型发展非常有必要,我们应当在传承学术期刊传统优势的基础上,寻求创新性突破,实现学术期刊与新媒体的科学融合,进而取长补短,为广大读者提供快速、高效、高质的阅读产品。同时,还要大力提升学术期刊的品牌影响力和学术引领力。本文以政治类学术期刊《中学政治教学参考》为例,探讨学术期刊与新媒体融合的路径,从四个方面阐述了《中学政治教学参考》的创新做法,以期给同行以借鉴和启示。
In the context of media convergence, the transformation and development of academic journals are very necessary. Based on the traditional advantages of academic journals, we should seek innovative breakthroughs to achieve the scientific integration of academic journals and new media. Fast, efficient, high-quality reading products. At the same time, we must also vigorously promote the brand influence and academic lead of academic journals. This article takes the political academic journals “High School Politics Teaching Reference” as an example to explore the path of the integration of academic journals and new media. It elaborates the innovative approach of “High School Politics Teaching Reference” from four aspects in order to draw lessons from its peers.