青岛市市长夏耕日前见到我说,媒体宣传真厉害,许振超作为青岛港的一名普通工人,短短几天就成了家喻户晓的人物。他讲到了新华社的稿子,认为这个典型的宣传很成功。这天晚上,我又接到了《陕西日报》一位老记者打来的电话,说《陕西日报》连续3天用了近乎整版的篇幅刊用了新华社播发的介绍许振超事迹的稿子,说明了这个典型受欢迎,也说明新华社在典型人物宣传上有了改进和创新。 Xiaogong, Mayor of Qingdao City, recently met with me and said that the media was amazing. As an ordinary worker in Qingdao Port, Xu Zhenchao became a household name in just a few days. He talked about the manuscript of Xinhua News Agency and considered this typical propaganda very successful. That night, I also received a phone call from an old reporter from Shaanxi Daily, saying that the “Shaanxi Daily” spent nearly a full page of the three days in a row announcing the manuscript released by Xinhua News Agency about Xu Zhenchao’s deeds. This typical popularity also shows that Xinhua News Agency has made improvements and innovations in the promotion of the typical characters.