印象中的交通广播一直是很枯燥的感觉,给听众更多的感觉是功能性的,但出差上海,听完上海交通广播FM105.7的节目,会让人有一种贴近生活的气息,这是上海交通广播特有的气质。这种气质的直接效应就是不久前的2014年度上海广播频率黄金资源专题广告拍卖会上海广播频率黄金资源专题广告(上海交通广播FM105.7和上海流行音乐广播FM103.7)以2500万元的价格最终被拍下,时段价值同比增长289%。背后推 Impression of traffic radio has always been a very boring feeling to the audience more of a sense of functionality, but business trip to Shanghai, listening to the Shanghai traffic radio FM105.7 program, will make people have a breath of life, which is Shanghai traffic radio unique temperament. The direct effect of this temperament is the recent 2014 Shanghai radio frequency gold resources special advertising auction Shanghai radio frequency gold resources special advertising (Shanghai Traffic Radio FM105.7 and Shanghai pop music radio FM103.7) to 25 million yuan price Eventually being photographed, time value increased by 289%. Push behind