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地方卫视在文化强国战略中,主动承担起传播国际信息、普及国际社会知识的重任。作为中央台国际新闻报道的有益补充,地位越来越举足轻重。尽管受资金所囿,地方媒体在人员和稿件来源上面临诸多客观因素的限制,在报道内容和报道视野上都面临着同质化现象的困扰,然而在全球化的趋势下,地方卫视都纷纷另辟蹊径,努力尝试突围,与央视、凤凰等资源丰厚的成熟大台展开差异化竞争。
In the strategy of strengthening its country by the nation, the local satellite TV station took the initiative in undertaking the important task of disseminating international information and popularizing the knowledge of the international community. As a useful supplement to the CCTV news coverage, the status has become more and more important. Despite the financial constraints, local media faces many objective factors in the sources of manpower and manuscripts, and the homogenization phenomenon is confronted both in terms of coverage and coverage. However, under the trend of globalization, local media have all followed Another way, trying to break through, and CCTV, Phoenix and other rich and abundant resources mature platform to start differentiated competition.