品牌是特色、品质、形象、竞争为的核心体现。随着经济社会的快速发展,品牌逐渐成为各行各业重要的战略资源,成为提升区域影响力的核心要素。品牌对休闲农业与乡村旅游也具有很强的引领作用。发挥品牌对体闲农业与乡村旅游的引领作用,前提就是要大力培育品牌。培育休闲农业与乡村旅游品牌,必须多头并进,多措并举。第一,对地方政府而言,要通过保护和优化农业农村生态环境、提升农村人文环境、改善农村基础设施环境,打 Brand is the core characteristics of quality, image, competition as the core. With the rapid economic and social development, the brand has gradually become an important strategic resource for all walks of life and has become a core element of enhancing regional influence. Brand leisure agriculture and rural tourism also has a strong lead role. Brand to play the leading role of leisure agriculture and rural tourism, the premise is to vigorously cultivate the brand. Nurturing leisure agriculture and rural tourism brand, we must go hand in hand, Duocuobingju. First, for local governments, through the protection and optimization of agricultural and rural ecological environment, enhance the rural cultural environment, improve the rural infrastructure environment, hit