情感营销是一门科学,也是一门艺术。它既区别于传统的产品营销、服务营销、关系营销等营销方式,又是它们的整合。本文主要通过产品设计、品牌文化、服务水平等几个方面,来论述情感营销在时尚休闲服销售中的运用。 Emotional marketing is a science and an art. It is not only different from traditional marketing methods such as product marketing, service marketing and relationship marketing, but also their integration. This article mainly discusses the use of emotional marketing in the sale of fashionable casual wear through several aspects such as product design, brand culture and service level.