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众所周知,2014年是大赛年,从年初的冬奥会,到6月份的世界杯,再到年底的亚运会,在这些世界性的大赛面前,NBA要保持整体优势,在关键节点的比赛非常重要,比如NBA中国赛、新春贺岁、全明星以及季后赛总决赛。我们整个广告项目的研发,也是围绕联赛跨年长达八个月的举办周期来进行的。资源亮点一:套装广告产品更丰富2013-2014新赛季的广告体系主要分两类,首先是常规赛的周一到周五单独定价,周六日单独定价;季后
As we all know, 2014 is the contest year, from the beginning of the Winter Olympic Games, to the World Cup in June, and then to the end of the Asian Games, in these world-wide competition before the NBA to maintain the overall advantage in the key nodes of the competition is very important, Such as the NBA China race, Lunar New Year, All-Star and the playoffs finals. The development of our entire advertising project is also organized around the eight months of the New Year’s Eve League. Resource highlights a: package advertising products richer 2013-2014 new season advertising system is divided into two categories, first regular season Monday to Friday separate pricing, Saturday and Sunday separately priced; quarterly