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随着经济的发展,全球化进程的加剧,作为文化资源丰富的中国西藏,包装设计一味固守陈规或盲目走北京、上海乃至西方发达国家包装设计发展之路已不再可取。本文通过对西藏传统文化资本进行阐述,为西藏包装设计的发展指明方向,提出只有熟知并善用西藏民族传统文化,才能更好的得到国人以及西方各界的认同,从而获得更高的经济利益。
With the development of economy and the intensification of globalization, as a cultural resource-rich Tibet in China, it is no longer desirable for packaging design to cling to stereotypes or blindly follow the development path of packaging design in Beijing, Shanghai and even developed western countries. By elaborating Tibetan traditional culture capital, this paper points out the direction for the development of packaging design in Tibet. Only by knowing and using the traditional culture of Tibet, can we gain better recognition from people and all walks of life in the West in order to gain higher economic benefits.