随着互联网的发展,网络作为继报纸、广播、电视三大传统媒体之后的第四媒体,其特殊作用正日益显现,网络舆论成为社会舆论的发源地和放大器。网络舆论的兴起给执政党、各级政府以及各级领导干部带来了前所未有的机遇和挑战,而执政创新是抓住机遇、迎接挑战的唯一途径。 With the development of the Internet, as the fourth media after the three traditional media such as newspapers, radio and television, the special role of the Internet is increasingly apparent. The online public opinion has become the cradle and amplifier of public opinion. The rise of online media has brought unprecedented opportunities and challenges to the ruling party, all levels of government and leading cadres at all levels. The ruling innovation is the only way to seize the opportunities and meet the challenges.