学生用品的发展方向如何?各地区、各消费层次需要什么样的学生用品?开发哪些学生用品才能满足市场需要?如何通过开发新产品来发展企业?这是我们企业家感兴趣的话题。为了向学生用品生产企业提供较确切的市场信息,中国文教体育用品协会学生用品专业委员会、广州文具行业协会组建项目组。选择广州开展2006中国学生文具消费行为调研,并委托广州谊园办公用品有限公司具体实施。 What are the development directions of student supplies? What kinds of student supplies are required for each region and each level of consumption? What student supplies can be developed to meet the needs of the market? How to develop new products through the development of enterprises? This is a topic of interest to our entrepreneurs. In order to provide more accurate market information to student supplies manufacturers, the China Culture, Education and Sporting Goods Association Student Supplies Professional Committee and the Guangzhou Stationery Industry Association form a project team. We selected Guangzhou to conduct a survey on 2006 Chinese students’ stationery consumption behavior and commissioned Guangzhou Yiyuan Office Supplies Co., Ltd. to implement it.