通过分析新塘牛仔服装产业的现状及其存在的问题,本文讨论了通过对牛仔服装行业的企业进行品牌认证,打造出共享优质的牛仔服装企业群体品牌,塑造良好品牌形象,提升新塘镇牛仔服装企业市场竞争力,推动新塘牛仔产业走上品牌化战略道路,促进新塘牛仔服装产业的发展。 By analyzing the present situation of the cowboy garment industry in Xintang and its existing problems, this paper discusses how to create a group of denim apparel brand groups, create a good brand image and enhance the cowboy’s image in the cowboy apparel industry by brand authentication Apparel market competitiveness of enterprises to promote the cowboy Xintang embarked on the brand strategy of the road to promote the development of the cowboy garment industry in Xintang.