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本文对植入式广告飞速发展和广泛应用这一现状进行分析,对合理有效地进行广告“植入”提出建议,并进一步展望植入式广告在电视传媒产业中的发展。
This paper analyzes the rapid development and widespread application of implantable advertisement, puts forward suggestions on how to carry out advertisement “implanting” rationally and effectively, and further forecasts the development of implantable advertisement in television media industry.