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番禺糖果有限公司生产的“大大”泡泡糖风靡全国各地城乡市场,年销售额达一亿四千万元。他们在杭州做过一次调查,仅半年时间,杭州130万市民人均消费“大大”泡泡糖达20块之多!“大大”泡泡糖之所以如此畅销,奥秘很多,但以少印保质期来跟消费者打心理战,却是其中的一个绝招。如今不少的食品生产厂家千方百计在自己的食品标签上做手脚,但一般都是采取多印保质期,延长有效期,以减少因食品保质“过期”而造成的损失。然而,“大大”泡泡糖却反其道而行之,故意在自己的标签上少印保质期,缩短有效期。其实,“大大”泡泡糖采用的是西班牙优质原料,包装也是双层涂蜡,经过
The “Great” bubble gum produced by Panyu Candy Co., Ltd. has swept the urban and rural markets across the country with annual sales of 140 million yuan. They have done a survey in Hangzhou, only six months, Hangzhou, 1.3 million per capita consumption of “big ” Bubble Gum as many as 20! “Great ” bubble gum is so popular, there are many secrets, but with less print warranty Psychological warfare with consumers is one of the tricks. Nowadays, many food manufacturers do their best to use their own food labels. However, they generally adopt the multi-print shelf life, extend the validity period, and reduce the losses caused by food shelf life “expiration ”. However, “bigger” bubble gum does the opposite, intentionally reducing the shelf life and shortening the expiration date on its own label. In fact, the “bigger” bubble gum uses high-quality raw materials from Spain. The packaging is also double-glazed.