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海外文化商品融入中国元素,从而征服中国消费者的事例逐渐增多。巧妙使用中国元素,打造多元化的文化产业链可以在短时间内节约成本,整合资源。中国的文化产业发展可以借鉴韩国文化产业发展的核心模式——OSMU来获得更多收益。
There are more and more cases of overseas Chinese cultural goods being integrated into Chinese elements to conquer Chinese consumers. Clever use of Chinese elements to create a diversified cultural industry chain can save costs in a short time, integration of resources. China’s cultural industry development can learn from the core model of the development of Korean culture industry - OSMU to get more benefits.