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目前,新媒体在高校思想政治教育中扮演中重要角色。高校思想政治教育的传播效果受到传播主体的可信度、传播媒介的表现力以及传播客体的认知需求等多种因素的影响与制约。基于此,高校应当着重从传播者队伍建设、传播受众媒介素养教育以及立体式传播平台构建等方面入手,以提高高校思想政治教育的传播效果。
At present, the new media plays an important role in ideological and political education in colleges and universities. The dissemination of ideological and political education in colleges and universities is affected and constrained by many factors, such as the credibility of the main body of communication, the expressive power of the media and the cognitive needs of the communication object. Based on this, colleges and universities should focus on building the communicator team, disseminating the audience’s media literacy education and the establishment of a three-dimensional communication platform in order to improve the dissemination of ideological and political education in colleges and universities.