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广播媒体为了适应新的互联网模式下与网民的互动需求,纷纷开始试水微信平台运营,把自身在广播媒体领域的影响力延伸到微信平台上。微信在渠道拓展方面的巨大优势为广播的发展提供了更为宽广的空间,但是这一新型合作模式的应用无经验可循以及发展过程中面临的一系列未知的挑战已经成为广播媒体在进行微信平台运营中的一大难题,因此对于新的网络时代下广播媒体微信平台运营模式的研究就显得尤为关键。
In order to adapt to the interactive needs of netizens under the new Internet model, radio media have started to test the operation of WeChat platform and extended their influence in the broadcast media field to the WeChat platform. The tremendous advantages of WeChat in terms of channel expansion have provided a broader space for the development of broadcasting. However, the application of this new cooperation model has been inexperienced and a series of unknown challenges in its development has become a challenge for broadcast media in WeChat Therefore, the research on the operation mode of WeChat platform for broadcast media under the new Internet age is particularly crucial.