十八大以来,习近平总书记对新媒体提出了新时态下的新要求。新媒体的一线人员必须要有正确的意识形态,坚持正确的舆论导向,以民生话题为热点,以大众娱乐为契机,推动新媒体自身的产业化进程。本文以高要广电为研究对象,系统地分析了经济新常态下全媒体单位如何调整人资政策,释放制度红利,促进发展可持续,实现可持续发展。 Since the 18th CPC National Congress, General Secretary Xi Jinping has put forth new demands on new media under the new tense. The frontline personnel of new media must have the correct ideology, adhere to the correct direction of public opinion, take the people’s livelihood topic as a hot spot, take popular entertainment as a turning point, and promote the new media’s own industrialization process. This article takes Gaoyao Broadcasting and TV as the research object, systematically analyzes how the all-media units adjust the human resources policy under the new economic normal, releases the system bonus, promotes the development to be sustainable and achieves the sustainable development.