引言企业对外的表现主要从品牌、产品和渠道3个维度体现,而竞争量化的最公平标准就是企业产品的市场占有率。从1999年进入客车市场,玉柴动力从零开始,市场占有率节节攀升。2009年,玉柴客车动力市场占有率达到60%。在客车市场,玉柴客车动力保持了绝对垄断的 Introduction The external performance of enterprises mainly reflects from three dimensions of brand, product and channel, and the most fair standard of competition quantification is the market share of enterprise products. From 1999 into the passenger car market, Yuchai power from scratch, the market share steadily. In 2009, Yuchai bus power market share of 60%. In the passenger car market, Yuchai Bus has maintained its absolute monopoly power