20年心血磨一剑。复旦大学国际公共关系研究中心副主任、高级研究员纪华强编著的新作《公共关系的基本原理与实务》,汇聚了作者20余年公关教学、科研、实践的心血。全书从组织社会生态管理的角度对信息时代的组织公共关系管理进行了新的阐释,其观点新颖、系统严谨、紧扣时代发 20 years hard grinding sword. Fudan University International Public Relations Research Center, deputy director, senior researcher Ji Huaqiang new work “The basic principles and practice of public relations,” brought together the author more than 20 years of public relations teaching, research, practice and painstaking. The book from the organization of social and ecological management point of view of the information age organization and public relations management has been a new interpretation of its novel point of view, the system is rigorous, closely linked to the era