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文章以科技图书为例,探讨在竞争日趋激烈的图书市场中,如何利用现有的资源进行全程策划,包括前期的选题策划、中期的形象策划、后期的营销策划。一本书的成功出版并实现销售,需要编辑进行全程策划,如果其中的某一个环节把握不好,则会对出版效益和图书质量产生影响。因此,科技图书的编辑需要不断学习和提高素养,做好全程策划,提升科技图书的品质和销量,使自己的产品在竞争中得以生存、取胜。
This article takes science and technology books as an example to explore how to make full use of existing resources in the increasingly competitive book market, including pre-selection planning, medium-term image planning and post-marketing planning. The success of a book published and realized sales, you need to edit the whole plan, if one of the links are not good, it will have an impact on publishing efficiency and book quality. Therefore, editors of science and technology books need to constantly learn and improve their literacy, make full planning, improve the quality and sales volume of science and technology books, and make their products survive and win the competition.