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从具体品类的市场表现来看,2014年呈现出冷热不均的状态。相比传统大家电的下行趋势,厨卫电器产品稳健增长。燃气热水器获得较大幅度增长,储水式电热水器市场也保持放量增长的发展态势。同时,厨电产品类“家居”化趋势愈加明显;值得市场关注的焦点莫过于以净水器和空气净化器为代表的“两净”产品重视程度飙升,健康家电呈现井喷式增长;在当前消费者追求、便捷、快速、时尚、健康的
From the specific category of market performance, 2014 showed a state of uneven heat. Compared to the downward trend of the traditional large appliances, kitchen and toilet electrical products steady growth. Gas water heaters to obtain more substantial growth, storage-type electric water heater market also maintain the momentum of heavy volume growth. At the same time, kitchen appliances category “home ” trend becomes more apparent; worth the focus of the market than the water purifier and air purifier as the representative of the “two net ” product soaring degree of concern, health appliances appear blowout Growth; In the current pursuit of consumers, convenient, fast, stylish and healthy