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英国爱顾超市一家门店100平方米,却能卖三万多种商品。它不用货架陈列,取而代之的商品目录。40年来开了七百家门店,承担了网店的最后一百米配送,成本很低。爱顾Argos成立于1973年,那时还没有电子商务,但却做着类似于“电子商务”的生意:目录销售,在门店摆放厚厚的商品目录,取代普通超市几千甚至上万平方米的商品陈列。门店通常只要一百平方米左右,商品存放在附近仓库。商品种类很多,现已有3.3万种。
A supermarket in the UK has a store of 100 square meters, but it can sell more than 30,000 kinds of goods. It does not use shelf display, instead of the product catalog. In the past 40 years, seven hundred stores have been opened, and the last hundred meters of online shops have been delivered. The cost is very low. Agape Argos was established in 1973. At that time, there was no e-commerce, but it was doing business similar to “e-commerce”: catalog sales, placing thick catalogs in stores, replacing thousands or even thousands of ordinary supermarkets. 10,000 square meters of merchandise display. Stores are usually only about 100 square meters, and goods are stored in a nearby warehouse. There are many types of goods, and there are now 33,000 kinds.