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企业内刊作为企业的舆论阵地,是企业文化的外在体现之一,是展望行业趋势、反映企业业绩、传播企业文化理念的重要舞台。如何打造优秀的企业内刊,营造企业舆论阵地,提升企业文化软实力本文从打造优秀企业内刊的意义入手,重点介绍如何写作“新闻化”的企业新闻,打造有生命力的企业内刊,提出完善内刊工作机制、提升通讯员队伍素质等实用操作建议。
As a public opinion position of enterprise, enterprise internal publication is one of external manifestation of enterprise culture, and an important stage for prospecting for industry trends, reflecting corporate performance and disseminating enterprise culture. How to create a good corporate journals, to create a corporate public opinion position and enhance the soft power of corporate culture Start with the significance of creating excellent corporate journals, focusing on how to write “News” business news, to create a vitality of the corporate journals , Put forward to improve the internal mechanism of work, improve the quality of correspondents and other practical recommendations.