近来在传播界被提及较多的一个词是“危机公关”,无论是社会事件还是其他媒体事件,对危机处理的不同态度会导出截然不同的后果,显示出危机公关艺术水平的高下。 就媒体来说,因为会遇到无法提前预测的“危机事件”,同样也有一个如何进行危机公关的问题,但对这个问题的探讨,目前还未引起广泛的关注。 古人云:凡事预则立。有意识地探讨媒体的危机公关问题,可 Recently, one word that has been mentioned more often in the communications industry is the “crisis public relations.” Whether it is a social incident or other media incident, the different attitudes toward the handling of crises can lead to entirely different consequences. This shows that the art of crisis public relations is well underway. In the case of the media, because there will be “crisis events” that can not be predicted in advance, there is also a problem of how to carry out crisis public relations. However, there is currently no wide-ranging discussion on this issue. Ancients said: everything pre-set legislation. A conscious discussion of media crisis public relations issues may be