曾在很多品牌卖场看到过这样的情形:展柜、展示桌上摆放有样宣图册,有的卖场干脆把那些制作精美的图册当作道具来陈列,摆放成花形或扇形等姿态不一。为了增加宣传力度推广品牌,很多国内服装服饰品牌不遗余力地在春夏、秋冬样宣的拍摄制作中投入大量成本,甚至每年不惜重金请国际模特和国内外一流摄影师来拍摄品牌样本。试问,那些每年花重金拍摄样宣图册的品牌商家们,对店面的陈列道具、卖场的视觉形象的投入又有多少呢?试想,一个临街的店面或卖场,通过精心设计的橱窗和陈列向来往人流传达品牌形象和商品信息,与顾客进到店内,看到样宣图册并拿在手里仔细观看得到品牌形象和商品信息相比,哪个力度更大,效果更好呢?其实道理很简单,只有被吸引入店了,销售才可能发生。很多人认为道具仅是个摆设,是个消耗品。其实,道具分可重复使用和不可重复使用两大类,关键是要看结合自身情况怎样用,用哪类能对自身品牌有更好的展示效果。那么,陈列道具到底有什么作用呢?从以下图片道具的使用分析中,可以看到道具的妙用,相信对读者会有启迪作用。 Have seen in many brand stores such a situation: showcase, display table on the display of a catalog, some stores simply put those beautifully made album as a prop to display, placed in flower-shaped or fan-shaped attitude Different. In order to increase publicity efforts to promote the brand, many domestic apparel brand spared no effort in spring and summer, autumn and winter like the filming cost a lot of money, or even spared no expense every year, international models and domestic and foreign first-class photographers to shoot brand samples. Trying to ask the brand merchants, who spent a large sum of money each year to sample the catalogs, how much do they put into the store’s display props and store’s visual image? Imagine a street-level storefront or store with well-designed windows and displays Flow of people from the flow of brand image and product information, and customers into the shop, see the sample catalog and look carefully in the hands of the brand image and product information, which intensity is greater, the effect is better? In fact, the truth is Simple, only be attracted into the store, sales may occur. Many people think that props are just a decoration, is a consumable. In fact, the props can be reusable and non-reusable two categories, the key is to see how to use their own situation, with what kind of brand can have a better display. So, what is the role of display props in the end? From the use of the following picture props analysis, you can see the magical props, I believe the reader will have enlightenment.