论文部分内容阅读
将软实力概念引入科技期刊领域,阐述科技期刊软实力的内涵及特征。科技期刊的软实力是社会对刊物意识形态和价值观念的认同而产生的亲和力,科学精神和发展模式的吸引力,经营和发展战略的执行力,科学的创造力,文化的感召力,内质特有的凝聚力以及科技活动中的影响力等。它植根于科技期刊的办刊理念、熔铸在期刊的生命力、创造力和感召力之中。提出培育和提升科技期刊的软实力可从科学精神与科学价值、人才资源、文化积淀、品牌战略与营销策略四个方面入手。
Introduce the concept of soft power into the field of sci-tech periodicals and expound the connotation and characteristics of sci-tech periodicals. The soft power of sci-tech periodicals is the affinity of the society for recognizing the ideology and values of the publications, the attractiveness of scientific spirit and development mode, the execution of management and development strategies, the creativity of science, the charisma of culture, Unique cohesion and the influence of science and technology activities. It is rooted in the concept of scientific journals, casting in the journal’s vitality, creativity and charisma. It is proposed that to cultivate and enhance the soft power of sci-tech periodicals should start with four aspects: scientific spirit, scientific value, human resources, cultural accumulation, brand strategy and marketing strategy.