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博闻公司(UBM plc)旗下的全球领先孕婴童展“CBME中国”调查发现,母婴店正成为消费者最常选购母婴玩具产品的渠道,而在激烈的市场竞争中,玩具产业也大有发力母婴店渠道之势。2015年,玩具行业的产业结构将有所改变,网销大促加剧,移动端与O2O崛起;同时业内仍然存在的贴牌冒牌产品等问题亟需解决。近期母婴店渠道积极开拓移动端与O2O营销,且在品牌及产品品质方面的把控更为严格,其玩具品类的经营销售取得显著成效,母婴店正成为玩具品牌布局剑走偏锋的新亮点。据最新
A survey by CBM China, the world’s leading provider of pregnancy shows under UBM plc, found that maternal and child stores are becoming the most common channel for consumers to buy maternal and child toy products. In the fierce market competition, The toy industry also has great momentum of the mother and child store channel trend. In 2015, the industrial structure of the toy industry will change. The sharp increase in net sales and the rise of mobile terminals and O2O will be solved. At the same time, problems such as OEM counterfeit products in the industry still need to be solved urgently. Recent channels for maternal and child stores actively explore the mobile terminal and O2O marketing, and control over brand and product quality is more stringent. The sales of its toy products have achieved remarkable results. The maternal and child store is becoming a new toy brand layout sword. Highlights. According to the latest