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随着互联网的不断普及,电子商务这一新兴的交易模式正迅速发展并为广大消费者带来极大便利。但由于电子商务的虚拟性和非即时性等特征,导致交易双方信息不对称,造成电子商务消费者较传统消费者知情权更易受到侵害,并进一步影响到整个电子商务市场的健康和可持续发展。本文通过列举电子商务中消费者被侵权的主要类型,对侵权原因进行剖析,提出了在我国现有法律体系下对网络消费者知情权保护的具体建议.
With the continuous popularization of the Internet, the emerging trading model of e-commerce is rapidly developing and brings great convenience to consumers. However, because of the characteristics of e-commerce such as virtuality and non-real-time, the information asymmetry between the parties to the transaction causes the e-commerce consumers to be more vulnerable than the traditional consumers and further affects the health and sustainable development of the entire e-commerce market . This article analyzes the reasons of infringement by enumerating the main types of consumers being infringed in e-commerce, and puts forward concrete suggestions on the protection of the consumers’ right to know under the existing legal system in our country.