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随着我国社会主义市场经济的飞速发展,企业在市场营销的过程当中所面临的竞争越来越激烈。当前企业之间的竞争不仅仅是产品和技术的竞争,更加是品牌的竞争。品牌作为提高企业核心竞争力的重要依据,是当前我国企业开展市场营销的重点所在。如何在激烈的市场营销过程当中更好地进行品牌管理,突出品牌优势成为当前企业所思考的问题。因此本文将以华为公司为例,来重点探究华为公司的品牌定位以及营销策略。
With the rapid development of the socialist market economy in our country, the competition faced by enterprises in the course of marketing is more and more fierce. The current competition between enterprises is not just the product and technology competition, more brand competition. Brand as an important basis to improve the core competitiveness of enterprises, is currently the focus of our enterprises to carry out marketing. How to better brand management in the fierce marketing process, highlighting the brand advantage has become the current business thinking. Therefore, this article will take Huawei as an example, to focus on Huawei’s brand positioning and marketing strategy.