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奥运公益广告的作用在于传播奥运精神理念,营造和谐健康的社会氛围。2008年北京奥运会围绕“绿色奥运、科技奥运、人文奥运”的精神理念,以“迎奥运、讲文明、树新风”等为主题在各类媒体上发布了大量公益广告,其中通过电视媒体发布的是本文探讨的对象:奥运电视公益广告。主要包括“迎
The role of Olympic public service ads lies in disseminating the Olympic spirit and creating a harmonious and healthy social atmosphere. 2008 Beijing Olympic Games around the ”green Olympics, science and technology Olympics, humanistic Olympics,“ the spirit of philosophy to ”welcome the Olympics, civilized civilization, fresh air,“ as the theme in a variety of media released a large number of public service ads, which passed TV media released is the object of this article: Olympic TV public service ads. Including ”Welcome