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二是世界著名品牌优势。尽管如此,苏州飞利浦仍意犹未尽,每年仅在平面广告媒体上的投入就大于1000万,再加上其他媒体上的投入,形成了一个立体的品牌攻势。此外,经过数年的经营,苏州飞利浦在国内拥有三个一级市场,各选了一个总代理,他们是北京怡华、上海摩天、广州西玛,而17~＃以上的专业显示器由大恒集团代理。这4个总代理在全国各自的区域内发展了267家经销商,这267家经销商又向外辐射了3000多家零售店;这一强大的覆盖全国的销售体系,保证了苏州飞利浦每年60
The second is the advantages of world famous brands. In spite of this, Suzhou Philips is still full of ideas. It only spends more than 10 million yuan per year on print advertising media. Together with other media input, it forms a three-dimensional brand offensive. In addition, after several years of operation, Suzhou Philips has three primary markets in the country, each selected a general agent, they are Beijing Yihua, Shanghai Ferris, Guangzhou Xima, and 17 ~ # or more professional monitors by Daheng Group agency. These four distributors have developed 267 distributors in their respective regions, and these 267 dealers have also radiated more than 3,000 retail outlets; this powerful nationwide sales system guarantees 60 Philips each year.