“娱乐、事件、互动”——如果我们把这些关键词赋予著名跨国公司T-Mobile2009年的广告活动的话,那么它的传播策略也许会给那些还在经济危机下寻求低成本创新的企业一些启示。经济萧条,人心惶惶,经济恶化的阴影像被施了魔咒,始终笼罩在人们的头顶。不过对于广告人,危机却带来了颠覆自己的机会,而对品牌来说,则意味着更多刺激消费者的新方法。事实的确如此。很多企业和广告人并没有因为金融危机而在广告上畏缩 “Entertainment, Events, Interactions” - If we assign these keywords to T-Mobile’s 2009 performance of a prominent multinational company, its communications strategy may give some companies that are still seeking low-cost innovation under economic crisis Inspiration. The economic depression, the panic, the shadow of economic deterioration have been cast as a curse, always shrouded in the people’s head. But for advertisers, the crisis has brought the opportunity to subvert their own, but for the brand, it means more new ways to stimulate the consumer. That is true. Many businesses and advertisers do not shrink from advertising due to the financial crisis