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2016年11月,中国著名体育运动品牌安踏体育再度发力拳击市场,在拉斯维加斯与当今世界拳坛巨星曼尼·帕奎奥签约。此事在国际上引发高度关注,上百家外媒纷纷予以跟踪报道。帕奎奥的加入会给安踏带来怎样的惊喜尚需时间来给出答案,不过单就代言而言,目前至少因为国际级巨星的光环而大赚眼球,宣传造势首战告捷。商家出钱,拳手出力,双方各得其所,那么如何平衡这二者的关系呢?
In November 2016, ANTA Sports, a well-known Chinese sports brand, re-launched the boxing market in Las Vegas to sign with today’s world boxing superstar Manny Pacquiao. This issue has aroused great concern in the world and hundreds of foreign media have been tracking reports. Manny Pacquiao will give ANTA how to join the surprise will take some time to give the answer, but the endorsement alone, at least because of the glory of a superstar of the world-class big eyeballs, propaganda campaign victory first victory. Businesses pay money, boxers contribute to the two sides have their own place, then how to balance the relationship between the two?