在信息技术飞速发展的今天,网络、手机等传播载体给传统广播电视媒体带来了巨大的冲击和挑战,而创新是提升广播电视媒体核心竞争力的关键,是广播电视媒体发展的不竭动力。广电媒体必须牢牢把握市场脉搏,构建一整套系统多元的内部激励机制来刺激系统化的创新,提升自己的创新能力,取得健康可持续的发展。 Nowadays, with the rapid development of information technology, the carriers such as internet and mobile phones have brought tremendous challenges and challenges to traditional radio and television media. Innovation is the key to enhancing the core competitiveness of radio and television media and an inexhaustible motive force for the development of radio and television media. . Radio and television media must firmly grasp the pulse of the market and construct a systematic and multi-disciplined internal incentive mechanism to stimulate systematic innovation, enhance their own innovative ability and achieve healthy and sustainable development.