张近东需要建立起自己的一套游戏规则,以实现差异化竞争。这一前无古人的创想的确很丰满,但现实也许很骨感山雨欲来风满楼,2013年伊始,电商圈又开始酝酿暴风雨。2月21日,已经连续几天熬夜的张近东双眼通红地在苏宁总部向现场上百家媒体宣布自己的创举——“苏宁云商”模式,正式将“苏宁电器”更名为“苏宁云商”。一石激起千层浪,让人摸不清头脑的“云商模 Zhang Jindong need to establish their own set of rules of the game, in order to achieve differentiated competition. This unprecedented idea is indeed very full, but the reality may be very skinny feeling to wind House, at the beginning of 2013, the electricity district began brewing storm. On February 21, Zhang Jindong, who has been staying up late for several days in a row, had his eyes red in Suning headquarters, announcing his own initiative to hundreds of media on the scene - ”Suning Business“ mode, officially changing ”Suning Appliance“ to ”Suning cloud business “. A stone aroused Melaleuca waves, people puzzled ”cloud business model