创业是否成功,取决于自身的创业能力。创业能力越强,抓住机遇、成功创业的可能性越大。市场营销专业学生因本身具备销售专业知识,又有敏锐的市场观念,在创业的实践中有得天独厚的优势。如何把握专业知识,培养创业能力,是本文研究的重点。 Whether a business is successful depends on its own entrepreneurial ability. The stronger entrepreneurial ability, seize the opportunity, the greater the likelihood of successful entrepreneurship. Marketing students because of their own sales expertise, but also a keen market concept, in the practice of entrepreneurs have unique advantages. How to grasp the professional knowledge and cultivate the entrepreneurial ability is the focus of this paper.