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本文以高校学生作为研究对象,分析与其相关的旅游市场营销策略问题。首先在市场经济体制的背景下,对高校学生旅游需求进行了简要概述;主要介绍了目标市场方面的出游动机、经济来源、消费构成、出游时间;进一步讨论了细分市场下的可操作性;并且以此为基础,从产业化、服务、营销手段、创新方法等多个角度对营销策略进行了说明。希望能够通过本文初步论述可以引起更多的关注,为其提供一些有价值的信息,作为参考及推动该市场的成熟与发展。
In this paper, college students as the research object, analysis of its related tourism marketing strategy. Firstly, under the background of market economy system, this paper gives a brief overview of the tourism demand of college students. It mainly introduces the motivation of travel, the source of economy, the composition of consumption and the time of travel in the target market, further discusses the maneuverability under market segments, And based on this, the marketing strategy is illustrated from the perspectives of industrialization, service, marketing and innovation. I hope that through the initial discussion of this article can attract more attention, to provide some valuable information, as a reference and promote the maturity and development of the market.