标杆管理(Benchmarking),又称为基准管理,是一种管理理念,也是一种管理方法,其核心是向业界或其他行业的最优企业学习。具体地说,是指企业把自己的产品或经营管理方式与全球最好的企业进行比较,找出自身不足,学习他人长处,从而提高产品质量和经营管理水平,从而增强抗市场风险的 Benchmarking, also known as Benchmarking, is a management philosophy as well as a management method whose core is to learn from the best of the industry or other industries. Specifically, it means that enterprises compare their own products or management methods with the best enterprises in the world to find out their own deficiencies and learn from others so as to improve their product quality and operation and management level so as to enhance their resistance to market risks