乍一看,现代美国报纸象是没有理性的出版人的产品。面对较强的竞争者电视,他们注重“软材料”或浅显的娱乐性内容,而这些东西电视能比任何印刷工具都更为生动有效地制作出来。而且出版商轻视地方性、细节性新闻,而这些既是读者需要的,又是电视服务中最薄弱的环节。更有甚者,出版商注重软材料,竟无视这样的历史事实:尽管报业的墓地里充 At first glance, the modern American newspaper is a product of an unreasonable publisher. In the face of a stronger competitor’s television, they focus on “soft stuff” or plain entertainment, and these things can be made more vividly and effectively than any printing tool. And publishers underestimate the local, detailed news, and these are both readers need, but also the weakest link in television services. What is more, publishers focus on soft materials, actually ignored such historical facts: Although the press cemetery in charge