少儿电视频道和动漫产业融合发展,是与产业经济发展理论、文化创意产业运行理论、电视产业及动漫产业营销理论相适应的发展策略,对于有效整合社会资源、提升文化产业创意发展能力具有重要作用。一、少儿电视频道与动漫产业融合的依据1.满足产业要求少儿电视频道、动漫产业发展都需要文化项目运营创意的支撑,需要在了解当前受众需求的情况下,不断推进技术变革,开发衍生产品等,将少儿电视频道、动漫产业两者相关的产品开发、品牌建设、品牌相关产品推广等进行资 The integration of children’s television channels and animation industry is a development strategy compatible with industrial economic development theory, cultural and creative industries operation theory, television industry and animation industry marketing theory, and plays an important role in effectively integrating social resources and enhancing creativity in cultural industries. . 1. The basis for the integration of children’s television channels and animation industry 1. To meet the industry requirements Children television channels and the development of the animation industry need the support of creative operation of cultural projects. Under the circumstance of understanding the needs of current audiences, they must constantly promote technological changes and develop derivative products And so on, children’s television channels, animation industry, both related to product development, brand building, brand promotion and other related products