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目的了解本地区献血适龄人群对无偿献血相关问题的认知程度及献血参与态度,为有针对性地干预其献血行为,制定招募策略提供依据。方法以保护动机理论为基础,编制调查问卷,选取苏南,苏北及苏中6个代表城市开展问卷调查,利用SPSS17.0进行数据分析。结果本次调查共回收有效问卷473份,其中献血者196人(41.4%),未献血者277人(58.6%)。江苏地区居民对于无偿献血的了解以街头献血屋、献血车的宣传为主;“享受免费用血政策”和“告知血液检测结果”是较多人感兴趣的献血激励措施;非献血组和献血组中对于终身免费用血条件的知晓率分别为17.9%和44.3%,对于2次献血间隔时间的知晓率分别为33.3%和73.3%,差异均有统计学意义;近40%的人认为临床用血收费偏高,而有近30%的人建议200 m L血液用于临床治疗的收费在200-400元,与现行临床用血收费一致;学生群体的献血意愿高于非学生群体。结论公众缺乏对采供血管理现状的认识,献血者对自身健康的关注程度高于用血返还政策。现阶段一方面要有针对性地加强血液成本、用血激励等知识的宣传,另一方面要强化对学生群体的招募。
Objective To understand the cognition of blood donation-related issues and the participation of blood donation in the blood-bearing age-related population in this area and provide evidence for targeted intervention in blood donation and recruitment strategy formulation. Methods Based on the theory of protection motivation, a questionnaire was prepared. Six representative cities in southern Jiangsu, northern Jiangsu and central Jiangsu were selected for questionnaire survey, and SPSS17.0 was used to analyze the data. Results A total of 473 valid questionnaires were collected in the survey, of which 196 (41.4%) were donors and 277 (58.6%) were donors. Jiangsu residents understand the concept of blood donation to blood donors on the streets, blood donation advocacy; “enjoy free blood policy ” and “inform the blood test results ” is more interested in blood donation incentives; Blood donation group and blood donation group awareness of lifelong free blood conditions were 17.9% and 44.3%, respectively, for the two blood donation interval awareness rates were 33.3% and 73.3%, the differences were statistically significant; nearly 40% Of people think that clinical blood charges are high, while nearly 30% of people suggest 200 m L blood for clinical treatment at a fee of 200-400 yuan, consistent with the current clinical blood costs; student groups willingness to donate more than non Student groups. Conclusion The public lacks understanding of the current status of blood collection and blood supply management. Blood donors pay more attention to their own health than blood return policy. At this stage, on the one hand, it is necessary to intensify the promotion of blood costs, blood stimulation and other knowledge in a targeted manner; on the other hand, it is necessary to strengthen the recruitment of student groups.