论文部分内容阅读
欣赏携程多年后,我也不得不吐一下槽:携程近两年的一些举动着实匪夷所思。比如公司最近宣布将砸下5亿美金(约合32亿人民币),豪打一场价格战。携程的朋友向我解释说,“这几年市场太乱了,准入门槛过低,抢市场的手段又低劣,必须要清理一下市场。”但清理的手段,却是透支未来三年携程的利润,投放于未来一年的低价促销上,火拼的重点尤其是在酒店预订领域。在宣布消息的当晚,携程CEO范敏在微博上声言:“中国电商价格战可能是优币驱逐劣币不能不过的一条独木桥,虽千军万马,吾往矣!”“旅游电商如果是一个尚未被坚壁清野的领域,那就让
After many years of appreciation of Ctrip, I also have to vomit slot: Ctrip some actions in recent years really incredible. For example, the company recently announced it will drop 500 million US dollars (about 32 billion yuan), a luxury price war. Ctrip’s friends explained to me that ”the market has been too chaotic in recent years with too low a threshold for access and a poor market for market grabbing.“ But the means of liquidation are overdrafts for the next three years Ctrip’s profits, put in the next year’s low-cost promotions, the focus of Rush, especially in the area of hotel reservations. On the night of the announcement, Ctrip CEO Fan Min said on Weibo: ”The price war in China’s electricity supplier may be a single-plank bridge for the removal of bad currency from the US dollar. Although it is a mighty force, it is time for me to go!" Traveling e-commerce if it is a field that has not yet been cleared, then let