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上网购物与消费原本是新奇、刺激的玩意,如今在美国已不再有新鲜感。倒不是大家玩腻了,而是人们似乎已得出结论:任何产品都应该在网上销售。套用从前一句黄页电话本的广告语:“假如该公司没有网站,它就根本不存在了。”其实在美国,稍微像样一点的企业,几乎没有一家不设置网站。但传统的企业网站,充其量只不过把企业及产品简介张贴出来而已,顶多上市公司会另外加上年度报告等。把网站的地位从布告栏演变成商场是网络革命迎面打来的另一个巨浪,它能把默默无闻的企业推向前所未有的高潮,也能粉碎貌似坚不可摧的商业堡垒。
Internet shopping and consumption was originally a novelty, exciting stuff, and now no longer fresh in the United States. It is not everyone tired, but people seem to have concluded: any product should be sold online. Apply the slogan from the previous yellow page phone book: “If the company does not have a website, it simply does not exist.” "In fact, in the United States, a little decent business, few have no website. However, the traditional corporate website, at best, only the company and product profiles posted it, at most listed companies will be coupled with the annual report. Transforming the site’s position from a bulletin board to a mall is another big wave of cyber-revolution, pushing the obscure business to unprecedented climax and smashing the seemingly impregnable business fortress.