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在吵得火热的手写笔市场上,和“汉王”相比,“慧笔”的声音太弱了,不少人想知道,出自摩托罗拉门下的“慧笔”会是因为技术问题吗?还是有别的什么原因?6月1日,记者采访了摩托罗拉中国公司慧笔事业部政府及大客户关系经理王兰平女士。问:“慧笔”作为摩托罗拉一项优秀的汉字手写笔输入产品,96年进入中国市场之后,曾在98年上半年名燥一时,可98年底似乎销声匿迹,是何原因?答:正象你说的,“慧笔”的确是个很优秀的产品,在技术上有很强的竞争力,但是价格仍然是让中国用户最终决定购买的第一因素,在这方面“慧笔”只做到了物美,并没有做到价廉,1,680元人民币一套的价格,用户接受有困难,加之“慧笔”销售策略上存在一些问题,从而导致98年“慧笔”销售不旺的主要原因。
In the fiery handwriting pen market, compared with “Hanwang”, “Hui Pen” voice is too weak, many people want to know, from Motorola’s “Hui Pen” will be because of technical problems? Or is there What other reasons? June 1, the reporter interviewed the Motorola China company Hui Pen Division government and big client relationship manager Ms. Wang Liping. Q: As one of the best handwriting pen input products for Motorola, “Hui Pen” appeared in the first half of 1998 when it entered the Chinese market in 1996. However, it seems that it can disappear at the end of 1998. What is the reason? A: Just as you Said, “Hui Pen” is indeed a very good product, technically very competitive, but the price is still the final factor for Chinese users to buy the first factor, in this regard “Hui Pen” only to Wumart , And did not do cheap, 1,680 yuan a set of prices, users have difficulty accepting, combined with “Hui Pen” sales strategy there are some problems, resulting in 98 years, “Hui Pen” sales are not the main reason.