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以先进文化为引领来大力发展文化生产力,对于把握正确舆论导向、壮大主流思想舆论具有重要意义。当前,我国的文化生产力总体水平还很低。从当代社会文化产业发展、特别是中国文化产业发展状况来分析,影响文化生产力发展的主要有:较高的文化需求能力、完善的文化体制、健全知识产权保护法律、先进的科技水平、文化创新能力、文化产业人才等因素。文化生产力的发展是这些因素共同作用的结果。针对当下中国文化生产力状况来说,就是要以激励为内驱力、以创新为核心力、以机制为保障力,来推进文化生产力的发展。
Taking advanced culture as a guide to vigorously develop cultural productivity is of great significance for grasping the correct orientation of public opinion and for expanding the media of mainstream thinking. At present, the overall level of cultural productivity in our country is still low. From the analysis of the development of contemporary cultural industry in our country, especially the development of China’s cultural industry, the major factors influencing the development of cultural productivity are: high ability of cultural needs, sound cultural system, sound laws of intellectual property protection, advanced science and technology, and cultural innovation Ability, cultural industry talent and other factors. The development of cultural productivity is the result of the combination of these factors. In response to the current situation of cultural productivity in China, it is necessary to promote the development of cultural productivity with incentives as its internal drive, innovation as its core force and its mechanism as its guarantee.