图书馆馆藏资源利用率不高,一些核心服务没能有效开展,这是由于高校图书馆宣传工作不到位。从图书馆宣传工作理念、图书馆宣传工作者与图书馆读者的关系、图书馆宣传的内容、图书馆宣传的方式四个方面浅析如何做好高校图书馆的宣传工作。 Libraries utilization of resources is not high, some of the core services failed to effectively carry out, it is due to the university library publicity work is not in place. From the four aspects of the concept of library publicity work, the relationship between library publicity workers and library readers, the content of library publicity and the ways of library publicity, how to do well the propaganda work of university library.